Basic Information of SEO?
In today's scenario a lots of companies using search engine optimization technique to promote their website in search industry. SEO is a technique to promote the website and increase the traffic in search engine results pages (SERPs). We use seo technique to make our brand visible, get high ROI, Usability, User's Stickiness. Some experienced SEO use black hat techniques to increase the traffic for their sites, but this is not a valid technique in search engine industry. Google and other good companies do not allow this black hat technique.
Search Engine Optimization(SEO):
It is the process of improving the volume and quality of traffic to a website from search engines via natural search results.
The purpose of SEO is to make the site better for both search engines and its users.
History of search engines
Yahoo was the first project of this kind opened in April 1994.
The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field.
In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world.
Currently, there are three leading international search engines – Google, Yahoo and MSN(Bing) Search. The AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.
What is SEO ?
SEO is the process to improve the volume and quality of traffic to a web site from search engines.to rank well in search engine results. So that it ranks well on search engine results pages (or SERPs).
Common search engine principles
Spider - a browser-like program that downloads web pages.
Crawler – a program that automatically follows all of the links on each web page.
Indexer - a program that analyzes web pages downloaded by the spider and the crawler.
Cache-the way the Web page looked (Google takes a snapshot)when Google’s spiders indexed it - of any Web page.
Why SEO?
SEO offer a transparent approach to search engine marketing.
Proactive in making recommendations or improvements. Structured approach to keyphrase research - identify the potential volume of visitors for each keyword.
Best practice knowledge across many industries.
Unsurpassed technical skills.
Passionate and dedicated to improving search engine marketing.
Openly describe the industry leading strategies and techniques we use to approach SEO.
We see ourselves as a long-term strategic partner.
Work on an exclusive basis for particular marketing areas and countries.
The Benefits of SEO
# Perspective (Global / Regional)
Selecting your keywords or phrases to target your audience, search engine optimisation ensures that you and your company are found globally or regionally by those who require exactly what you offer. SEO has many benefits for any organisation which wants to reach all potential customers locally or globally. You can reach the targeted customers of your own choice.
# Targeted Traffic
Search engine optimisation campaign can increase the number of visitors for your website for the targeted keyword(s) or phrase. Converting those visitors into potential customers is one of the arts of search engine optimisation. Search engine optimisation is the only campaign which can derive targeted traffic through your website. Essentially more targeted traffic equal more sales.
# Increase Visibility
Once a website has been optimised, it will increase the visibility of your website in search engines. More people will visit your website and it will give international recognition to your products/services.
# High ROI (Return on Investment)
An effective SEO campaign can bring a higher return on your investment than any other type of marketing for your company. This will therefore increase your volume of sales and profit overall.
# Long term positioning
Once a website obtains position through a SEO campaign, it should stay there for long term as opposed to PPC (Pay Per Click). SEO is a cheaper and long term solution than any other search engine marketing strategy.
# Cost-effective
One of the great benefits of search engine optimisation is that it is cost effective and requires the minimum amount of capital for the maximum exposure of your website.
# Flexibility
It is possible to reach an audience of your own choice through a seo campaign. You can get traffic according to the organisational strategy to meet the needs and requirements of your choice.
# Measurable results
It is a unique quality of seo campaigns that you can quantify the results of seo by positioning reports of search engines, visitor conversion and the other factors of this nature.
Different Hats SEO
Search Engine Optimizers (SEO) can wear many different “hats”. The color of the single hat is determined by the SEO philosophy and the methods, that is used to optimize websites. We usually speak of:
Black Hat SEO
White Hat SEO
Black Hat SEO – Black hat techniques are also known as spamdexing. The techniques include keyword stuffing, spamming, cloaking, link farms, doorway pages etc.This Techniques violate the rules of search engines.Also they are write content for search engine not we people.
Keyword Stuffing – This means that the web pages are stuffed with keywords and keyword phrases. Some of the keywords may be used in invisible text so that humans cannot read them but the search engine can look up for the site. For instance, using white text with white background.
Doorway Pages – These are fake pages, which may not be accessible to visitors. They are only meant for search engine spiders.
White Hat SEO – This method uses ethical ways of search engine optimization.Some of the techniques include keyword rich content, meta tags, titles, links etc.Nothing is overused or abused to attract visitors. It is a clean method of attracting traffic.
