Why SEO Company Considers Competitor Analysis Supreme

There will surely be no two opinions when I say SEO offers unlimited things to learn. The more you go into it you will find many more new things. You can surely keep yourself updated to all these new techniques through the various online and other media. However all this would require lot of time.

SEO competition analyses

But if you ask a SEO company how to do it in the best way it would say through competitor analysis the task becomes lot easy. This is the reason why SEO company considers competitor analysis supreme. Any business is all about beating the competitor and the best way to do it is to find out what the competitor is doing and how. This process is called competitor analysis.

This becomes even more important for SEO because you have easy access to your competitor’s website and have various tools to learn what are the special things your competitor is doing to increase the ranking of a website? Once you are able to do this you will surely find some good SEO tricks and tactics which probably you are not aware of.

For example we all know that Google is no more considering Meta tag for deciding the rank of a website and so you might not be using it. But it is possible that your competitor might be using it and is able to rank good. Then maybe you can also do the same thing for your site and there are chances you might succeed.

Being a SEO you might have surely come across situations where your client’s site which was ranking 3rd suddenly ranks 10th and your competitor who was ranking 7th is ranking 2nd. In such situations if you do competitor analysis you can probably know what new has increased the ranking of your competitor site and decreased your ranking.

Some Helpful SEO Tools to Boast your Website Ranking

Any SEO company would easily agree that for the best SEO it is important to have the best keywords on hand. Keywords are the backbone of the whole SEO process and so the most crucial decision to be taken is regarding the keywords to be used. Copying others smartly can benefit the weakest of all this is a known trend for all people doing business. The same is very true for SEO as well.

SEO tools kit

You can study your competitor’s website to find the best keywords and the techniques used to increase the ranking of a website. This is actually a big task and different types of SEO tools can make it easy. Keyword Spy is an excellent tool to know what your competitor is doing to attain and retain the first position.

Both free and paid versions of the tool are available. It is suggested to go for the free trial before you actually decide to buy the tool. It is very easy to use, simply put in your competitor’s keyword and you will get the results regarding the keywords used.

For deciding the rank of a website the search engine spiders crawl through the different websites to determine the relevancy of the website content to the keyword searched for. Undoubtedly the spiders are very efficient in their job but the downside is that they are not able to read all sites especially those with lot of images, videos and flash animations.

Hence it is often said that to make a website completely crawl able by the search engine spiders you will have to get into their shoes. What more useful than the Google Webmaster Tools can be to help you get into the spiders shoes. This tool will show you which pages on your site are ranked and indexed by the search engines and also why other pages are not doing so well on the SERP.