To "Market" something means: "To offer it for sale".
"Marketing", for our purpose here, means to offer one's product (or service) for sale in the particular marketplace called the World Wide Web. Marketing on the web has its own rules, procedures and methods.
Make the distinction that you aren't actually marketing your WEBSITE, you are marketing your PRODUCTS or SERVICES, using your website and other online avenues to do so.
For a more in-depth introduction to this subject, click here.
In the course of marketing products and services since 1996 for our clients, through their websites and other online methods, we have learned what works and what doesn't work in "marketing a website". This is what we do for (and teach) our clients; these are our recommendations for marketing products or services through any commercial website:
Wring Every Sale from
Your Existing Traffic
In our analysis of websites that come to us to help them get more traffic, the first thing we look at is how the website actually handles the people that do make it to the site. Does the website drive away the traffic it is currently getting?
After all, what good will it do to drive more traffic to the site if those people don't buy anything either?
* Look at your website as if it were a continual advertisement for your service or product. Because that is what it IS! How effective is your website as an advertisement?
* How easy is it to buy what you're selling on your website?
* Take a look at the five points customers want to see before they'll buy. Does your site cover these five points well?
* Take a look at the other points involved in how to design a commercial website so that it actually sells.
All this analysis is essential to establish a foundation for further marketing of your products or services online. What you discover from doing these analyses will almost certainly suggest some re-design of the site so that it maximizes sales from the traffic it currently gets. In our experience, you can usually improve almost ANY website so it sells to a higher percentage of the visitors resulting in some immediate income from those extra sales.
For a fee, we will provide that analysis and perform the re-design of your website, or you are welcome to do it yourself using the information provided on our website. Here's how to contact us.
Here is an article about writing copy that sells from Site-Reference.com.
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Search Engine Optimizing
The most basic step to take in actually bringing your website to the market that is the World Wide Web is to capitalize on the extra traffic you will get by being able to be found in the search engines. Statistically speaking, that's where people go to do their searching when they are trying to find what you sell. Surveys have determined with certainty that people arrive at websites primarily after finding them in the search engines. Which means that you can get an astounding increase in traffic just from being easily found in the search engines and directories. That's how things are found on the web. There isn't any other magic way to find things on the web.
Optimizing your site for the search engines is the online equivalent to the basic steps of taking out an advertisement in the Yellow Pages and putting a big sign outside your shop, letting people know what you do or what you are selling. If you fail to do this step, you won't be able to be found because you won't show up properly in the search engines.
Although Search Engine Optimizing can be considered a passive activity--because customers have to be looking for whatever you provide before they will find you--it can still be very effective because there are so many people looking for things on the web. Monthly searches from unique visitors at Yahoo! alone are about 65,000,000. Some of those people are looking for exactly what you sell.
Simply put, the people who are looking for your product or service are EXACTLY the people you want to find your website! So help them find you by optimizing your site.
We have created a Search Engine Optimizing page that lists the many things that need to be done to a website to optimize it for the search engines. We give you plenty of instruction so you can do these things yourself, or you can contact us and we can do the Search Engine Optimizing for you--it's our specialty in website re-design and has been our niche for several years.
Search Engine Registration
Search engine registration is not terribly difficult but is often done very poorly or simply skipped. In our experience with clients, we have seen many professionally designed websites whose owners thought that their website had been registered with the search engines because someone told them that it was registered, or because someone bought a software program for $49.95 that says it registers your website with 5,000 search engines. (Reality check: There aren't that many. There are only about 50 that need your submission.)
The acid test is to take ten minutes and go do a search, yourself, at some of the top major search engines and directories, and look for the product or service you are selling. Try:
Google
Windows Live (previously MSN)
Yahoo!
and Ask.com
These search engines make the results pages behind the vast majority of the search queries currently done on the internet, even at search sites that are not theirs like AOL, About.com, Altavista, Hotbot and iWon.
If your website sells Western Saddles and Tack, do a search for "western saddles". Do another one for "tack". Does your site come up on the first page or two of the search results on all of them? If it does, good for you! You've been doing things right.
If your site doesn't come up near the top of the search results you get when looking for your products at the major search engines, you'll know that people can't find your website, even though they are looking for what you are selling. In which case it should be obvious that your website needs to be optimized for the search engines and it may need to be re-submitted to the search engines and directories. Even if they have come through your site and indexed it, they don't "like" what they've found and don't consider it relevant to your main key words.
For more practical advice on what you can do to register your site yourself, and how we might help you, click here.
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E-zines and Newsgroups
E-zines and Newsgroups are both areas where it can be worthwhile to market your website.
For practical advice in how to market in both areas, click here.
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Advertisements in E-Zines
One of the most cost-effective means of advertising on the internet is sponsoring an E-zine. Ads in E-zines usually cost less than $100, sometimes as little as $10. They are often unbelievably cheap when you consider the highly targeted nature of the E-zine subscribers. Top E-zine Ads is a resource for finding ezines to advertise in. We are not affiliated with them in any way.
Wherever possible, we recommend that the website owner do this research because the knowledge gained this way can be incredibly valuable in marketing the average commercial website. Be certain you don't try to advertise in anything that is actually unsolicited email, as it can backfire on you in the long term.
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Opt-In Email Mailings
There are basically two valid sources for opt-in email addresses:
1. Your own list. These are the email addresses you gather on your own website by letting people opt-in to your own mailing list. For practical advice on how to gather these names and what to do with them, click here.
2. The opt-in email lists you can rent from the companies that provide opt-in email lists (like YesMail). For more information and advice on how to go about finding and renting these lists, click here.
Click this link for a listing of about 50 companies from which you can rent opt-in email lists. Please make sure you do not rent anything except opt-in email lists - anything else is SPAM.
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Article Marketing
We've been using for the last year the services of an article marketing service to get articles written and sent out to various places online that will publish them. This has proven very successful for our clients. Note: that's an affiliate link above -- I used them for a year before becoming an affiliate and would recommend them even if they didn't offer an affiliate program.
You can also write articles about your area of expertise (mentioning, of course, your website or your company) for publication in targeted E-zines and elsewhere is one of the most effective ways to market a site online. A mention of your website in an article in a popular newsletter can cause a huge jump in visitors to the site. Just getting a mention of your site in Randy Casingham's "This is True" newsletter or the Windows Secrets newsletter can cause a huge jump in traffic - in fact it has been known to crash the servers due to the huge increase in traffic.
Being mentioned in an article in a printed magazine is very helpful, too, and there are Public Relations (PR) companies, such as PowerPR who specialize in getting articles about your company written and published.
For example: a site selling skin care products retains a dermatologist who endorses their products. Ask the doctor to write an article about a particular skin ailment, mentioning the website and the product. Don't make this a blatant sales pitch, just note that the product helps prevent or handle a particular skin ailment. People who are interested will find the article, come to the site and buy the product.
If you own a Western Saddle and Tack shop -- write an article about the care and maintenance of old saddles, or about the benefits and liabilities of different kinds of girth straps for saddles, and mention your website.
If you can't write, find someone who can, and talk to them about what you want. Get it ghost-written by someone who CAN write. There are a million writers out there struggling to make ends meet. Pay one of them to help you. You can even hire Words in a Row's premiere writing services.
Where you get these articles published is a matter of research, communication, persistence and luck.
Here's an example, an article from Mark Daoust with tips about "Writing for Traffic - Getting Published" -- his advice is to soften your article so it doesn't come across as a blatant sales pitch; he advises you to mention your website at the end of the article. Those who are interested will visit your site. My advice will always be to be more direct and to let people know who you are and why you are an expert in the field you are writing about, either in the article or in an accompanying blurb about you and your service or product. Don't hide your connections and don't be afraid to ask people to do something in your article. Why? Because after reading Mark's article, I couldn't tell you why he is supposed to be an expert in the area he wrote about, and I have no idea what his website affiliations are. Whatever his reason for writing the article, it didn't pull me to his website or brand his product or service for me.
Here is an article by Jason DeVelvis with advice about what to do with your article once written and how to get it out there.
This article about PR Articles sums up the possibilities open to those who can write and get articles distributed online. It can be an excellent method for promoting your website.
You can find and post articles on these websites to name a few:
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MakingProfit.com
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Article Announcer
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Idea Marketers.com
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Zongoo
Subscribe to these email lists to submit or request articles:
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Publish In Yours
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Article Announce
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Free-Content
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Press Releases
Press releases can be very effective. They can also be a complete waste of time. If a newsworthy event occurs, by all means send out a press release. If you are trying to make something quite ordinary sound like news in a press release, re-think it and come up with something that IS news, or you're probably just wasting your time and the time of those who will receive it.
There are software packages like Media Magnet Pro which can automate the whole process for you. Media Magnet has a list of 12,000 people who have signed up to get press releases, broken down into categories. If you need to send out press releases, use this program or one like it to cut way down on your investment of time.
Another good resource for press releases is this one: Virtual Press Room.
Just be aware that what seems like news to you may not be of any interest to the people who get these press releases -- and the vast majority of press releases they receive will be trashed. Be very selective in the categories to which you send the press release.
News can be created. Did your company just sign a contract with the US Government to put diagnostic software into every one of their PCs? What newsworthy problem did this solve? What problems does it create? What controversy is involved? (Newsmen are taught to like controversy.) It does not hurt to point out that a press release is a great opportunity for your highly creative marketing person to BE highly creative.
Do a search at a search engine that specializes in sentence-structured queries Ask.com or Subjex for "How do I write a press release?" and you will get plenty more instruction on how to write press releases.
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Get Good Links to Your Site
We had so much information about links that we moved it to it's own page. So, here is a our advice about link resources and how to get links.
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Affiliate Programs
Affiliate programs are basically an arrangement with other websites that refer people to your site, in exchange for a commission on any sales those people make at your site.
For practical advice on setting up an affiliate program to increase sales on your site, click here.
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Banner Ads
You see banner ads everywhere you go on the web. Nowadays most of them are displayed as part of an Affiliate Program.
As with any advertisement -- if it is displayed in the right place and says the right things, you can make a bunch of sales from it. (Yet another reason to read David Ogilvy's books!) But if it costs too much money to display your banner ad where it will do the most good, even if does make you a bunch of sales -- you can still lose money.
The effectiveness of Banner Ads has been dropping steadily over the last three or four years. When they first came on the scene they were incredibly effective, but the newness has worn off long ago and the average click-through rate on banner ads is way, way down. Way less than one percent of the people who view them actually click on them. One clickthrough per thousand impressions would be a very good clickthrough rate. We have all taught ourselves not to look at them -- to ignore them. So they are for the most part ignored.
Will banner ads work to drive people to your website? It depends on what your offer is, what you say about it, and where you place the banner ads. Banner ads were once one of the best of the tried-and-true internet marketing techniques to get traffic to visit your site, but they aren't what they used to be.
You have to decide if you can cram a message that will actually drive people to your website into a tiny box that they will probably ignore, which they will see someplace they don't expect it. And then you need to locate that place to put that ad and pay only enough to make it worth your while. You can buy advertising space at Yahoo! -- but the last time I checked their minimum advertising purchase was $5000 for so many impressions, with no guarantee that it will put any paying customers onto your website.
Banner ads are best used as part of an affiliate program but if you want to pay for instant exposure somewhere that makes sense - contact the owner of the website where you want to display the banner ad and find out what it will cost, for how long, and how many impressions it will receive.
Don't bet the family farm on banner ads. But if you can get a great deal on advertising space somewhere, on a busy website whose visitors might be interested in your product or service, go ahead and try out a banner ad.
We have designed, created and placed banner ads for clients. If you need help on this, contact us.
To have an expert at making the actual banner ads themselves create one for you, contact Sailcat Graphics.
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Blogs
Blogging is practically a lifestyle for many. There are lots of other places where you can get polished up marketing babble about blogs - we dig into them a bit more for technical data, how you can tweak your code, and data that we couldn't easily find elsewhere about "Why?" and "How?". We have a lot to say about this recent addition to your marketing arsenal. So much that we moved the blog information to its own pages.
We answer the questions:
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What is a blog?
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How do I (SEO) optimize a blog?
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How do I register my blog with the search engines?
Commercial blogs are commonly used to display pay-per-click ads or affiliate links. They can then generate extra money for their owners in addition to their own marketing value - but only if your blog is updated often enough and remains fresh and interesting enough to continue to draw visitors.
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Viral Marketing
"Viral marketing" is a term coined for spreading news about a website by word of mouth, through the web. If you have something really "cool" or "outrageous", and a few people tell a few friends about it, and those friends tell more friends -- you've hooked into the phenomenon known as viral marketing. It works the same way as a cold virus -- you catch it (hear about it) from your friends and relatives.
An example of this, not too long ago, was a parody of the Elian Gonzales video showing the SWAT team breaking into Elian's home and carting him away, in which everyone involved was saying "Whazzup?". It was so outrageous that millions of people tried to download that video on the first day it was posted on the web--crashing the servers of the website that put it up.
More practically for your purposes, you can ASK people to tell a friend about your website. You can provide incentives for doing so. What you should not do is ask them to give you email addresses so you can send out an email (which would be spam if it came from you, unsolicited, to their friends). Instead ask them to tell their friends about your site. Put up a form allowing them to do that. Or ask them to put up a link to your website from theirs. Make it easy to do that by putting the code and any image necessary on a page so they can just cut and paste it. Or give something away to those who send you a certain quantity of visitors.
Following our own advice -- feel free to tell a friend about our website with all these tips you are reading. Here's our URL:
http://www.wordsinarow.com/marketing.html
Cut and paste it into your email. There must be someone you know who ought to be told about the valuable information you have found here!
You can set up a program on your site so someone can win something of value for referring a friend to your site. We've seen websites where you can earn a version of "online bucks" for referring a friend to the site, or for doing something else that they would like you to do (fill out a survey or whatever). That "online cash", of course, is only redeemable at that one website, which requires the people who get the "online cash" to come back there in order to buy anything with it.
The original success of hotmail as a way to get a free email address is entirely due to the viral marketing effect created by a link at the bottom of every email sent through HotMail, saying "click here to set up your own free HotMail account." That's another form of viral marketing. According to them, it was an unintended effect. They were swamped with requests and had a major problem keeping up with demand.
Google used a completely closed viral marketing plan to start up gmail, Google's free email service. It would not let you in unless you were invited by another gmail user - viral marketing. This was very successful for gmail. Viral marketing works well if used correctly.
A good viral marketing campaign requires some cleverness--some real thought. Look at the service or product you are selling and come up with a way to get people to tell their friends about it, and you will be on your way to starting a viral marketing campaign for your website.
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Offline Marketing
Having a website does NOT mean you can drop out of real world marketing. A good yellow pages ad is still going to be an important marketing tool for most small companies. Have you been sending out letters? Placing ads in the right magazines? Would a cheap radio commercial work for you? Those can be had fairly inexpensively, and can flood the phones with incoming calls.
While offline marketing is beyond the scope of this website, I can tell you that I routinely advise my marketing clients to send out postcards, and refer them to this site for info on how to do it right: Bob Leduc's Build your Business with Postcard Marketing is terrific and worth studying and applying; if you want to use old-school techniques in real world marketing then study and learn from this master of postcard marketing. I've been doing postcard marketing since about 1970, and I thought I knew it all, but Bob's info was really eye-opening. The first barrier to learning is thinking you know it all already; don't fall into that trap. Even old dogs (like me!) can learn new tricks.
Postcards can get website sales going, or pop them into a new range. Don't turn up your nose at postcards just because they are old fashioned.
The best places we know of to get post cards printed are Post Card Mania, Uprinting and EMS Marketing.
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Things Not to Do
Don't send out spam.
Don't do "nothing". "Nothing" is almost always the wrong thing to do.
Every little bit you do to market your website helps. It can be a struggle to make a website sell and it can seem impossible, especially at first, to get people to visit your website and buy what you're selling.
Be smart, realize it will take some time, relax and have fun at this. Don't bet the farm on making money from your website from the day it goes online. Keep at it, doing a little bit every day. Like life, marketing your website is a game you can win. And aren't games supposed to be fun?
On a basic level, domain names are important because the Internet's addressing scheme is not very effective without them.
Each computer on the Internet has an Internet protocol (IP) address: a unique string of four numbers separated by periods, such as 165.166.0.2. Since remembering the IP addresses of all of your favorite Web sites would be nearly impossible, a group of computer scientists created the domain name system to assign a unique name to each numeric IP address.
But domain names are much more than just a technical shortcut. A short, memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace.
A domain name adds credibility to your small business. Having your own domain name makes your company look professional. If you publish your site through an ISP or a free Web hosting site, you'll end up with a URL such as www.yourisp.com/-yourbusiness. This generic address does not inspire confidence in a customer like a www.yourcompany.com domain name does. And since many people don't yet trust the Internet and e-commerce, you'll want to do what you can to prove that your small business deserves their money. If you're not willing to pay the money to register an appropriate domain name, why would consumers think you'd put any effort into creating valuable products or services?
A domain name says you're forward-thinking. Having your own domain name indicates you're part of the Digital Revolution, and it implies that you're up-to-date on emerging technologies. Whether this is true or not, having your own domain name might just put you ahead of your competitors.
A domain name adds mobility to your Internet presence. Owning your own domain name lets you take that name with you if you transfer Web hosts or switch to your own in-house server. If you don't own your domain name, you'll have to take a new URL, which will destroy the branding that you built up with your first address.
The right domain name can attract walk-in business. If you decide to register a domain name that matches the concept of your business (instead of your exact business name), you might draw Web surfers in search of that topic. For instance, a hardware store that registered Hammers.com might get visitors looking for hammers on the Internet. Also, although search engine results are hard to predict, Hammers.com could show up more frequently in search results when someone searches for information about hammers.
A domain name builds your brand. More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for customers to remember and return. It will also be easier to win business via word of mouth because customers will remember your name and pass it along to friends.
Obtaining external links to your site (backlinks) is most important way of ranking your site in tops search engines like Google, Yahoo and Msn. Obtaining backlinks is referred to as an off-page optimization factor. Nowadays, backlinks are the biggest factors that affect your site’s capability to rank in search engine listings.
Important Factors of Off Page Optimization:
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While there are ways to gain a lot of inbound links.
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Exchange the link with relevant we page.
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A backlink from authority blog in the niche will boost your ranking.
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The number of inbound links to your site can make a difference; there are more factors to consider.
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PageRank is one of the important factors that determine the authority of a page.
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Search engines to determine the relevance of the linked page to the keyword in the anchor text.
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Anchor text is important, that help because not everyone links to a page using the exact keyword.
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Topical Relevance of Linking Page.
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Authority of the Linking Site.
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Authority of the Site in the Niche.
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Age of the Link.
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Internal Link Popularity of the Linking Page.
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Domains with .edu and .gov are move valuable because they often have a lot of trusted links pointed to their pages.
Off Page Optimization, Off Page SEO, Off Page Factors, Methods of Off Page Optimization
Off page SEO or search engine optimization is doing things off site to improve your sites search engine rankings. Off page optimization essentially consists of all of the ranking factors that are not situated on your webpage, which the search engines look at when ranking a website.
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Which websites link to you
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The number of websites linking to you
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The Google of the website linking to you
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The page title of the website linking to you
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The anchor text used in the link linking to you
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The number and type of links linking to the website that's linking to you.
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The number of outbound links on the website that is linking to you
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The total number of links on the website that is linking to you
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Whether or not the websites linking to you are deemed by Google as an authority website.
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The IP Address of the websites linking to you.
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Plus some other things that we'll get to later...
In off page method is useful to increase your website rankings by exchanging the links with your competitor’s website. More quality links will generally lead to better Google PageRank and better search engine rankings.
When you are trying to get additional links you need to think about worth. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.
How to get good links and Off Page Factors:
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Is this site or page relevant to what I do?
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Is this site linking out to any low quality off topic sites?
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Is this site or page going to send the right sort of traffic?
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Is this site or page ranking well in the search engines?
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Does this site have a lot of links from other websites?
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Does sites using the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you,
Methods of Off Page Optimization:
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Press releases
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Article distribution
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Social networking via sites like Digg and Slashdot
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Link campaigns, such as asking complementary businesses to provide links
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Directory listings
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Link exchanges
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Three-way linking
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One-way linking
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Blogging
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Forum posting
One way Link Exchange, Define One way link, Natural Link Exchange, Non-Reciprocal Link Exchange, One way link Exchange Image and Exmaple.
One way links means that a web site links to your web site, but you don’t link back to that web site. One way links are also known as non-reciprocal links.
One way links are more important than reciprocal links in terms and helps to boost your web site’s nothing but link popularity. If you have more one way links to your web site then, higher your web sites link popularity.
One way links are more valuable and more important as they know as more “natural” way of linking between web sites.
One way Link Exchange Example:
If you find a relevant website for your web site then you will link to that relevant website, however, that web site doesn’t link back to you, most likely because they don’t know you’re linking to them.
Getting one way links are much more difficult than reciprocal links. With the help of triangular link exchange we can get one way links, however this is often difficult and you would require at least 2 web sites to do so. “Triangular” link exchanges are when your web site A links to your partner’s web site, and your partner’s web site links to your web site B.
One Way Link Exchange Image:
Two Way Link Building, Reciprocal link building, Bilateral Links
Two way link building is one type of link building. Two way link building is also know as Reciprocal link building. Reciprocal links are also known as bilateral links. Reciprocal links are a very cost effective way to get links and visitors to your web site.
Reciprocal links are thought to be bringing down by search engines. Better to work on non-reciprocal, or one way links, which can be achieved quickly. Link exchanges for reciprocal links are still an important aspect in building your web site’s link popularity.
Two way link building is useful for page ranking, rank high in major search engines like Google, Yahoo and Msn and increases the traffic for your web site. In two way link building, we will exchange a link from other website and give a back link from your website. Nothing but link exchange between two web sites.
Advantages and Disadvantages of Reciprocal Links:
Advantages and Disadvantages of Reciprocal Links
Advantages of reciprocal links
* It’s free
Disadvantages of reciprocal links
* Time consuming
* Tedious
* Your site gives away PageRank
* Slow to get many links to your web site
Reciprocal link building Image:
Three Link Building, Non-Reciprocal Link Building
In 3 way link building you can exchange a link from a website having good page rank and relevant content and place there link in other related website or directory. This process enables to have even more one way (inbound) links on our main website. This is one of the latest link building processes being followed.
Three Way Link Building Strategies:
* Check the websites are relevant to your web site or not.
* Posted the link to another website that’s related to your keyword and categories.
* First add other website link in your website and than ask them to add your link.
* Provide them the exact html code of your website related to particular category.
* Use the target keywords title as anchor text in the code that is related to your web site and information.
* Try to contact others on by calling them this much effective than email.
* After getting conformation on link then check back the web site and make sure they located your link according to your requisite.
* Mail them to change and if they are not responding to your mail then without wasting your time move on to the next.
* After week check that the placed link is indexed in Yahoo or Google or not.
Three Way Link Building Image:Three Way Link Building
Link Building Means
Link building is a technique to promote a web site by exchanging links to other related websites. Link building is not only useful for increases visibility of a website on internet but also helps to get or occupy the higher search engine rankings. Link building is one of the important strategies in search engine marketing.
Generally link exchange process is done with relevant websites with high page rank (PR). If the website contain high page rank means we have more advantageous if we exchange a link from that website.
We can exchange a link or promoting a website by listing in e-zines, newsletters, blogs, directories and search engines.
Types of Link Building Activities:
Inbound link building: In bound link is nothing but getting a link from other website or one way link. With the help of one way link we can rank well in major search engines. Below is a diagram to show the inbound link building.
Reciprocal link building: Reciprocal link building is nothing but two way link building. In this we have to place an other website link in our website. So we have to exchange a link with only high page rank (PR) website. Below is diagram to explain reciprocal link building process.
Outbound link building: In this exchange we give link to some other website. we may need to give some out-bound links to websites. Below is a diagram to explain outbound links.
Link Building - 3 Way : In 3 way link building our aim is to have a link from a website having good page rank on our website. In return we link their website from our other related website or directory.
http://online-seo-information.blogspot.com/2009/02/link-building-types-of-link-building.html
Benefits of Article Submission and TipsArticle Submission
Submit your articles manually then it would be an excellent idea to write unique articles for all of the different directories you submit to.
Avoid using same article the search engines will penalize you for duplicate content and you won’t get near as much traffic.
Depending on what you are submitting articles for manually submitting them might be the way to go.
Writing a articles to tell something to visitors about particular topic for which we want to receive a traffic. Manually submitting of article is a good way to get more traffic then you might want to look into an article submission program.
If have more article on the internet then more visitors are going to read them and the more traffic you are going to receive.
Article submission programs are especially helpful if you have a new site that you want to get listed under your keywords.
With the help of article submission, you get more back links and your web site is in the eyes of the search engines.
In a short period of time you can receive thousands of links pointing to your site if you use an article submission program. To get those links by hand you could easily spend a year writing and submitting unique articles.
If you want to use an article submission program to submit your articles for you then be sure that they are not sending the same article out to all of the directories.
You can submit unlimited articles through out the month for your subscription. The more articles you send out the more traffic you will get.
Some sites will only allow you eight submissions each month and others will charge you x amount for every ten articles they send out.
On Page Optimization Tips. On Page Optimization Tips and Importance:
On page Optimization is one most important method or technique to make your website SEO friendly and to increases visibilities in top search engines like Google, Yahoo and MSN.
On page optimizing includes the following:
* W3C Validation.
* Naming structure of files for search engines.
* Creating a page Title.
* Creating a robots.txt file.
* Creation of a sitemap.
* 404 error handling page.
* Meta tags like Description Tag, Keyword Tag
* Site navigational structure
* Using of H1, H2, H3, H4, H5, H6.
* Using of Alt Tag.
* Creating a Keyword rich Anchor Tag.
1.
Html Design Elements,
2.
Optimizing internal link structure,
3.
Writing good contents.
The major On-Page Factors of Search Engine optimizations are:
*
Meta Tags (some engines)
*
Keywords Words in the Title Tag
*
Keyword Density in the content
*
Keyword Density in each Page
*
Words in Headings
*
Words in Bold
*
Keywords in URL
*
Anchor text links
*
HTML Validation
*
Listings in directory
*
Beginning Words
*
Link Structure
*
"Indexability" of the page and
*
Hundreds of Other Factors
Why on page factor is that much important?
Your website has to occupy the top 10 SERP. If your site is not ranking for the targeted keywords then conversion rate of your site will be less. The main goal to run a website is to have great business and to make conversion rate of a site higher, on page factor is important. So on page optimization play a key role to generate unique visitors to you website.
Top Press releases Sites list
1. http://www.pressreleasepoint.com
2. http://www.pressabout.com
3. http://www.free-press-release-center.info
4. http://www.pr9.net
5. http://www.prlog.org
6. http://www.pressreleaseforum.com
7. http://www.express-press-release.com
8. http://www.postafreepressrelease.com
9. http://www.pressexposure.com
10. http://www.speedypr.com
11. http://www.sbwire.com
12. http://www.seenation.com
13. http://www.myfreepr.com
14. http://www.exactrelease.com
15. http://www.sanepr.com
16. http://www.prwindow.com
17. http://www.mediasyndicate.com
18. http://www.webnewswire.com
19. http://www.businessportal24.com
20. http://www.press.xtvworld.com
21. http://www.thepublish.com
22. http://www.newsblaster.com
23. http://www.usprwire.com
24. http://www.i-newswire.com
25. http://www.pressmethod.com
26. http://www.1888pressrelease.com
27. http://www.clickpress.com
28. http://www.prnuke.com
29. http://www.24-7pressrelease.com
30. http://www.pressreleasemonkey.com
31. http://www.pressreleasespider.com
32. http://www.malebits.com
33. http://www.clicnews.com
34. http://www.pressreleasecirculation.com
35. http://www.pr2work.com
36. http://www.prfocus.com
37. http://www.epicpr.com
38. http://www.press-network.com
39. http://www.pressbox.com
40. http://www.freepressreleases.co.uk
41. http://www.bignews.biz
42. http://www.ideamarketers.com
43. http://www.pr-usa.net
44. http://www.newsalbum.com
45. http://www.pr-gb.com
46. http://www.caymanmama.com
47. http://www.digg.com
48. http://www.base.google.com
49. http://www.prfriend.com
50. http://www.theopenpress.com
51. http://www.newsreleaser.com
52. http://www.press-library.com
53. http://www.live-pr.com/en
54. http://www.prarticle.com
55. http://www.information-online.com
56. http://www.prunderground.com
57. http://www.openpr.com
58. http://www.prbuzz.com
59. http://www.prleap.com
60. http://www.pressmediawire.com
61. http://www.fastpitchnetworking.com
62. http://www.pr.com
63. http://freepressindex.com/
64. http://www.prcompass.com/
65. http://www.pressreleasespider.com/
66. http://newsreleaser.com/
67. http://www.articlesubmission.org
68. http://www.pressbox.co.uk/
69. http://www.seenation.com/
70. http://www.openpr.com/
71. http://www.techprspider.com/
72. http://www.maryland-press-release.com/
73. http://www.virginia-press-release.com/
74. http://www.massachusetts-press-release.com/
75. http://www.tennessee-press-release.com/
76. http://www.california-press-release.com/
77. http://www.ohio-press-release.com/
78. http://www.texas-press-release.com/
79. http://www.express-press-release.net/
80. http://pressexposure.com/
81. http://www.dime-co.com/
82. http://i-newswire.com/
83. http://www.pr9.net/press/
84. http://prurgent.com/
85. http://www.freepressreleases.co.uk/
86. http://www.newyork-press-release.com/
87. http://www.georgia-press-release.com/
88. http://www.florida-press-release.com/
89. http://news.eboomwebsolutions.com/
90. http://www.ideamarketers.com/
91. http://www.free-press-release.com/
92. http://www.afly.com/
93. http://www.free-press-release.info/
94. http://www.dropjack.com/
95. http://www.prlog.org/
96. http://www.newdesignworld.com/
97. http://www.workfromhome.bz/
98. http://www.pressreleasepoint.com/
99. http://www.24-7pressrelease.com/
100. http://www.clickpress.com/releases/index.shtml
101. http://www.freshnews.com/
102. http://www.1888pressrelease.com/
103. http://www.twotigersonline.com/
104. http://www.bizeurope.com/
105. http://www.pressmethod.com/
106. http://www.theopenpress.com/
107. http://www.xpresspress.com/
108. http://www.pressrelease001.com/
109. http://www.netforcepress.com/
110. http://www.audiodirectory.nl/
111. http://www.ezpress.info
112. http://www.thehostingnews.com/
113. http://www.anyrelease.com/
114. http://ecommwire.com/
115. http://www.epicpr.com/
116. http://www.speedypr.com/
117. http://www.sbwire.com/
118. http://www.exactrelease.com
119. http://www.myfreepr.com
120. http://www.prarticle.com/
121. http://www.prwindow.com/
122. http://www.mediasyndicate.com/
123. http://www.newsblaster.com/
124. http://www.usprwire.com/
125. http://www.prfocus.com/
126. http://www.press-network.com/
127. http://www.bignews.biz/
128. http://www.newsalbum.com/
129. http://www.prfriend.com/
130. http://www.sanepr.com/
Top Press releases Sites list
1. http://www.pressreleasepoint.com
2. http://www.pressabout.com
3. http://www.free-press-release-center.info
4. http://www.pr9.net
5. http://www.prlog.org
6. http://www.pressreleaseforum.com
7. http://www.express-press-release.com
8. http://www.postafreepressrelease.com
9. http://www.pressexposure.com
10. http://www.speedypr.com
11. http://www.sbwire.com
12. http://www.seenation.com
13. http://www.myfreepr.com
14. http://www.exactrelease.com
15. http://www.sanepr.com
16. http://www.prwindow.com
17. http://www.mediasyndicate.com
18. http://www.webnewswire.com
19. http://www.businessportal24.com
20. http://www.press.xtvworld.com
21. http://www.thepublish.com
22. http://www.newsblaster.com
23. http://www.usprwire.com
24. http://www.i-newswire.com
25. http://www.pressmethod.com
26. http://www.1888pressrelease.com
27. http://www.clickpress.com
28. http://www.prnuke.com
29. http://www.24-7pressrelease.com
30. http://www.pressreleasemonkey.com
31. http://www.pressreleasespider.com
32. http://www.malebits.com
33. http://www.clicnews.com
34. http://www.pressreleasecirculation.com
35. http://www.pr2work.com
36. http://www.prfocus.com
37. http://www.epicpr.com
38. http://www.press-network.com
39. http://www.pressbox.com
40. http://www.freepressreleases.co.uk
41. http://www.bignews.biz
42. http://www.ideamarketers.com
43. http://www.pr-usa.net
44. http://www.newsalbum.com
45. http://www.pr-gb.com
46. http://www.caymanmama.com
47. http://www.digg.com
48. http://www.base.google.com
49. http://www.prfriend.com
50. http://www.theopenpress.com
51. http://www.newsreleaser.com
52. http://www.press-library.com
53. http://www.live-pr.com/en
54. http://www.prarticle.com
55. http://www.information-online.com
56. http://www.prunderground.com
57. http://www.openpr.com
58. http://www.prbuzz.com
59. http://www.prleap.com
60. http://www.pressmediawire.com
61. http://www.fastpitchnetworking.com
62. http://www.pr.com
63. http://freepressindex.com/
64. http://www.prcompass.com/
65. http://www.pressreleasespider.com/
66. http://newsreleaser.com/
67. http://www.articlesubmission.org
68. http://www.pressbox.co.uk/
69. http://www.seenation.com/
70. http://www.openpr.com/
71. http://www.techprspider.com/
72. http://www.maryland-press-release.com/
73. http://www.virginia-press-release.com/
74. http://www.massachusetts-press-release.com/
75. http://www.tennessee-press-release.com/
76. http://www.california-press-release.com/
77. http://www.ohio-press-release.com/
78. http://www.texas-press-release.com/
79. http://www.express-press-release.net/
80. http://pressexposure.com/
81. http://www.dime-co.com/
82. http://i-newswire.com/
83. http://www.pr9.net/press/
84. http://prurgent.com/
85. http://www.freepressreleases.co.uk/
86. http://www.newyork-press-release.com/
87. http://www.georgia-press-release.com/
88. http://www.florida-press-release.com/
89. http://news.eboomwebsolutions.com/
90. http://www.ideamarketers.com/
91. http://www.free-press-release.com/
92. http://www.afly.com/
93. http://www.free-press-release.info/
94. http://www.dropjack.com/
95. http://www.prlog.org/
96. http://www.newdesignworld.com/
97. http://www.workfromhome.bz/
98. http://www.pressreleasepoint.com/
99. http://www.24-7pressrelease.com/
100. http://www.clickpress.com/releases/index.shtml
101. http://www.freshnews.com/
102. http://www.1888pressrelease.com/
103. http://www.twotigersonline.com/
104. http://www.bizeurope.com/
105. http://www.pressmethod.com/
106. http://www.theopenpress.com/
107. http://www.xpresspress.com/
108. http://www.pressrelease001.com/
109. http://www.netforcepress.com/
110. http://www.audiodirectory.nl/
111. http://www.ezpress.info
112. http://www.thehostingnews.com/
113. http://www.anyrelease.com/
114. http://ecommwire.com/
115. http://www.epicpr.com/
116. http://www.speedypr.com/
117. http://www.sbwire.com/
118. http://www.exactrelease.com
119. http://www.myfreepr.com
120. http://www.prarticle.com/
121. http://www.prwindow.com/
122. http://www.mediasyndicate.com/
123. http://www.newsblaster.com/
124. http://www.usprwire.com/
125. http://www.prfocus.com/
126. http://www.press-network.com/
127. http://www.bignews.biz/
128. http://www.newsalbum.com/
129. http://www.prfriend.com/
130. http://www.sanepr.com/
These are the searches I do:
Replace "your keywords" with words that your site is targeting.
"Suggest link" +"your keyword(s)"
"Suggest a link" +"your keyword(s)"
"Suggest site" + "your keyword(s)"
"Suggest a site" + "your keyword(s)"
"Suggest URL" +"your keyword(s)"
"Suggest a URL" +"your keyword(s)"
"Suggest an URL" +"your keyword(s)"
"Add link" +"your keyword(s)"
"Add a link" +"your keyword(s)"
"Add site" +"your keyword(s)"
"Add a site" +"your keyword(s)"
"Add URL" +"your keyword(s)"
"Add a URL" +"your keyword(s)"
"Add an URL" +"your keyword(s)"
"Submit link" +"your keyword(s)"
"Submit a link" +"your keyword(s)"
"Submit site" +"your keyword(s)"
"Submit a site" +"your keyword(s)"
"Submit URL" +"your keyword(s)"
"Submit a URL" +"your keyword(s)"
"Submit an URL" +"your keyword(s)"
"favorite links" +"your keyword(s)"
"recommended links" +"your keyword(s)"
"cool sites" +"your keyword(s)"
"cool places" +"your keyword(s)"
reciprocal +"your keyword(s)"
directory +"your keyword(s)"
directorys +"your keyword(s)"
directories +"your keyword(s)"
exchange +"your keyword(s)"
resources +"your keyword(s)"
links +"your keyword(s)"
"your location" +"add url"
"your location" +"suggest a site"
"your location" +"submit site"
"your location" +links
"your location" +"reciprocal links"
"your location" +directory
SEO TIPS for seo friendly guidelines.
If you are planning to design a search engine friendly website you need to take some important points into consideration. Designing your web site as per these SEO search engine friendly tips and Guidelines will help your site in good ranking and efficient web promotion and also provide and easy crawling for the spiders.
What is SEO friendly website: - A search engine friendly web site is a web site rank well in the search engines and can be easily found in the search engines. In simple words it should be formatted and designed in way that provides easy understanding for user and easily indexed by the search engines.
Use Div Layers instead of HTML table: - use of div layer in palace of old html table is more search engine (SEO) friendly that provides and easy crawling to web spiders and crawlers.
Researching for the keywords: - Search for those targeted keywords search by the net surfer most. But keep in mind the traffic of these keywords. First try to search out least competitive keywords that are mostly searched out.
HTML as well as XML Site map: - Submit html sitemap as well as xml site map which enables visitors and web spiders to understand the changes you have made on your web site.
Validate web site pages: - Html and CSS validation is very essential for a search engine friendly website.
Remove any broken and dead link: - Remove deal or broker link from the web site as they reduces your web site credibility. These links are not goods for search engine friendly website.
Design a site that is seo friendly is not so complicated but you need to have good communication between content developer, graphic designer and SEO analyst as at the same time you have to give a special attention to the site's architecture Hope these SEO Tips Tricks and Techniques will help you for Search Engine Optimization.
ON PAGE SEO TIPS:
1. Meta Tags- Title and Description tags are the most important Meta tags in on page optimization. Keep your title tag short and make it meaning. Try to create title of your web site in a manner that covers most of your primary key worlds in it. Description tag should be meaning full and it should not be filled with keywords.
2. Keyword- Start key wording from most prior keywords then less.
3. Content rich web page– Google love content so it is required to have your web page with rich and unique content and keep 5 to 20 percent keyword density.
4. Page size- Try to keep your page size within 5k to 15k as spiders crawl less weight pages more easily as compare to heavy weight pages.
5. Frame- Frame should not be used as it an obstacle in easy crawling of your web site.
6. Alt Tag- This is the tag which sometimes ignored by and some time it is misused by the keyword stuffing. So use alt tag to increase the keyword density.
7. H1 Tag- Use H1 tag for effective optimization as some search engine considers it important.
8. Cross linking or Inter linking- Interlink your whole web site and remember any web page should not be far from 3 clicks from main index page.
9. Browser Testing- Test your web site with all the common browsers.
10. 301 redirection- Use tricks to solve with or without www problem which leaks page rank
OFF PAGE SEO TIPS
1. Directory Submission- Submit your site in most popular free directory only.
2. Article Submission- Submit unique articles in popular articles site like Buzzle and Ezinearticles. This is the better way to get natural links.
3. Blogs- Create blogs for increase web presence and link popularity of web site.
4. Comment- Leave your comments with site URL in google chat forum and most popular blogs.
5. RSS feeds- submit rss feeds for better web present and to get more traffic on your site.
6. Link exchange- Exchange links from other well page ranked and relevant web sites. Always believe in quality link exchange not it quantity link exchange.
7. Quality inbound links- Increase quality inbound links.
8. Press Releases- it an effective way to increase the web site traffic and leads.
latest seo tips, seo tricks, and seo techniques as per search engine guidelines for supplement results.
If your website has got supplemented you need not to worry about that. There are most powerful seo tips tricks and techniques for website supplement. Here you will find most possible reasons for site supplement and their solutions.
What is website supplement: - Supplement concept and supplement theory only exists in Google search engine. Supplement pages are “ORPHAN” pages. These are the pages which don’t have their parents and relatives. In simple words supplement pages are those pages which have less or no back links from other sites. Google marks its supplemental stamp on those pages which are considered suspicious or less trusted. Apart it there are many other reasons for supplements results.
Website Supplement Reasons and their Solutions
Content duplicity: if you have copier content from some other sites they Google will stamp your site as Supplement Results. Google loves content and it gives more important to fresh content there fore it do not tolerate content stealing or copying from other sites.
Description Tag: Google may supplement your website if more than one pages of your site have same description on each page.
Title Tag: Google give more importance to Title as compare to keywords. Same title exists on more than on page of the same website. Google will mark it supplement results.
Read More Links: You will have seen world “read more….”on main pages. It means that some content part of liked web page you are showing on that page. It means content duplicity as same content is available in two pages. It also may results in supplement results.
Archives: your site may also be supplement due to archives pages. Under stand it by an easy example of blogs. If your blog has got supplemented then write this command “site:your blog url” you will find many archives with same title and description. It results in supplement pages.
Feeds and Atoms: due to feeds and atoms, your blog posts normally stamped supplement. Use the below code in robot.txt and soon you will find your site has been come out of supplement index.
User-agent: Googlebot
Disallow: /*/feed/$
Disallow: /*/feed/rss/$
Disallow: /*/trackback/$
A site with “www” or without www: Check your site with www and without www prefix. If site is running bot prefix it means your site has tow pages with same name one is with www and another is without www. Google consider it two different-different sites, therefore it results in supplement website and also in leakage of website page rank. Make permanent redirection by using “301 Redirect”
Unethical Seo tips and techniques: using unethical seo techniques or black hat seo techniques for website promotion may also put your site in supplemental hell. So use ethical seo tips tricks and techniques for better website promotion.
Nofollow: If you have created new url in place of old for your existing site and you have not use nofollow tag. It means duplicate content page and Google will mark new page as supplement results.
If your website is new then in its initial stage it will not have back links. So Google can supplement your site, but don’t worries as you work hard for your site and do seo work for some time on your site, you will find your site not only out of supplement results but also at good ranking position. Use these latest and new seo tips, seo techniques and seo tricks as per search engine guidelines, you will find your website out of supplemental results.
About Google Analytics: just to say the one of the best free web analytics available online. There are many more website analytics both paid and free but you will not found services and feature what Google Analytics offer you for free. Undoubtedly it is one of the most popular website analytics used by lots of individuals and companies now days.
Google Analytics Features:
Google Analytics offer several features here are the main feature and their benefits for you.
1: Visitor Tracking: Visitor tracking allows you to track visitor’s related data like visits, unique visits, pageviews, average page views, time on site, bounce rate, visitor loyalty, depth of visit, browsers, operating system, screen colors, screen resolution used by the visitors, network property etc.
2: Traffic Source: Traffic source means the source that visitor used to reach to your site. It can be search engine traffic (organic Traffic & Paid), direct traffic, Referring traffic and others (banner advertisement, other search engine CPC etc).
3: Content: It tell you all about your site content like top visitors pages, landing pages, exit pages, site navigation summary etc. you can also track information about each and every individual page, and increase your ROI.
4: Event Tracking: Even tracking means tracking of objects like flash player, videos, downloadable files, music player etc.
5: Goals: Goals or we can say leads, you can set up goals with this feature and can search how many leads you got from your website and what specific area, section, traffic source etc performing well or we can say contributing more to leads. You can accordingly plan your future advertising or marketing plans.
6: Custom Reporting: Custom reporting is a good feature which is mostly used to create customized report and send to your client. Normally what people do, search for the data and place the same in excels or in ppt file and then sent it to the client. You can easily do the same with custom reporting and you will get your report in moments.
7: Advance Segment: Advance segment is very useful if you want to track the visitor behavior for a particular section of your website.
8: Filters: filters are used to purify and customize your data. You will get accurate result with the use of filters. There are two types of filters mainly customized and predefined filters. Read more about filters.
9: Add Profile Option: You can create more than one profile for new website or an already existing website. You can accordingly apply filters and set goals. As there are limited goals in one profile so if you need more goals you can set up new profiles for the same.
10: Data Export: you can exports the data in 5 different formats in PDFs, XML, CSV, CSV for Excel and TSV. You can also directly mail the reports to the clients in different formats directly from your Google Analytics a/c.
This is all about Google Analytics features in short. One of the biggest features that I have not mentioned above is “FREE of Cost”.
There will surely be no two opinions when I say SEO offers unlimited things to learn. The more you go into it you will find many more new things. You can surely keep yourself updated to all these new techniques through the various online and other media. However all this would require lot of time.
SEO competition analyses
But if you ask a SEO company how to do it in the best way it would say through competitor analysis the task becomes lot easy. This is the reason why SEO company considers competitor analysis supreme. Any business is all about beating the competitor and the best way to do it is to find out what the competitor is doing and how. This process is called competitor analysis.
This becomes even more important for SEO because you have easy access to your competitor’s website and have various tools to learn what are the special things your competitor is doing to increase the ranking of a website? Once you are able to do this you will surely find some good SEO tricks and tactics which probably you are not aware of.
For example we all know that Google is no more considering Meta tag for deciding the rank of a website and so you might not be using it. But it is possible that your competitor might be using it and is able to rank good. Then maybe you can also do the same thing for your site and there are chances you might succeed.
Being a SEO you might have surely come across situations where your client’s site which was ranking 3rd suddenly ranks 10th and your competitor who was ranking 7th is ranking 2nd. In such situations if you do competitor analysis you can probably know what new has increased the ranking of your competitor site and decreased your ranking.
Some Helpful SEO Tools to Boast your Website Ranking
Any SEO company would easily agree that for the best SEO it is important to have the best keywords on hand. Keywords are the backbone of the whole SEO process and so the most crucial decision to be taken is regarding the keywords to be used. Copying others smartly can benefit the weakest of all this is a known trend for all people doing business. The same is very true for SEO as well.
SEO tools kit
You can study your competitor’s website to find the best keywords and the techniques used to increase the ranking of a website. This is actually a big task and different types of SEO tools can make it easy. Keyword Spy is an excellent tool to know what your competitor is doing to attain and retain the first position.
Both free and paid versions of the tool are available. It is suggested to go for the free trial before you actually decide to buy the tool. It is very easy to use, simply put in your competitor’s keyword and you will get the results regarding the keywords used.
For deciding the rank of a website the search engine spiders crawl through the different websites to determine the relevancy of the website content to the keyword searched for. Undoubtedly the spiders are very efficient in their job but the downside is that they are not able to read all sites especially those with lot of images, videos and flash animations.
Hence it is often said that to make a website completely crawl able by the search engine spiders you will have to get into their shoes. What more useful than the Google Webmaster Tools can be to help you get into the spiders shoes. This tool will show you which pages on your site are ranked and indexed by the search engines and also why other pages are not doing so well on the SERP.
The structure of a website is something that defines how the website would look and where and how all the information will be presented. This structure if properly planned can help in increasing the ranking of a website. Hence a SEO company reveals website structure is as important as content. But it is not always possible for a SEO company to have the best website structure currently we will not deal with this aspect as we do not want to be out of the topic.
best website structure
The language used for designing a website structure is important because that will make it clear how a SEO services provider can use the site structure to the best for increasing the ranking of a website. The best way is to use XHTML 1.0 or CSS 1.0 and XHTML 1.0 Strict. This will give you ample opportunity to use rel="no follow" and target="_blank" attributes.
Search engines hate long pages with lot of coding. Hence to make your coding look simple and easy use CSS to detail all the special things on your website. This will reduce your website coding by approx 40% because of which your site will get indexed quickly. Also this will make for a highly Google friendly website.
For all those who use Dreamweaver templates it is advised to support it with ASP includes, Server Side Includes or PHP Includes. This is because there are certain disadvantages of straight away using Dreamweaver templates like:
• Keyword density tool will not be able to give you the best results due to the embedded comments in the code.
• If you wish the index file to include a non standard footer then you will have to separate the index from the template. This will disturb the coding of the whole template.
• It will cost you heavily if in case you have an argument with your web designer or developer.
Which Keywords to Target? Know from a SEO Company
Keywords as we all know are the most important to determine your site relevancy with the business you do. If you are in jeopardy which keywords to target? Know from a SEO Company. When contacted a SEO company for increasing the ranking of a site it would take up this task very seriously and give you the best combination of keywords which can do wonders for your site and business.
confused about keywords
There are various tools which can aid a SEO consultant in accomplishing its tasks with the best results. Some of the tools help to find the best keywords to target, some help compare which keyword to target and lastly some help determine how it is going that is which keyword is giving you what.
When you want to rank first in your business niche you definitely want to make sure what type of words people are using to find you online and then probably you would also wish to target the same. But it is not always easy to knock down an already well ranking site. Hence you have to select less competitive keywords so that ranking good for that keyword is comparatively easy and you can soon start reaping the benefits.
This can be better explained by an example like say you are a SEO company of course the best keyword related to your industry is search engine optimization. But that would be difficult to optimize and second thing is that often people looking for search engine optimization are there only to find information related to search engine optimization. It can be assumed that if people are actually looking for SEO services then they will definitely use service anywhere in the keyword. Hence if you target keywords related to SEO with the word service then there are chances you will have higher ROI.
All who are in the SEO niche are surely aware SEO is a continuous process and there is no rest time for a SEO company even after the ranking is achieved because in SEO there is no guarantee for how long you will stay at the top position. This is primarily because your competitor might have overtaken you or the Google algorithm might have changed. The question here is if the Google algorithm changes then how to analyse Goolge algorithms change?
google algorithm
How do you make sure that the Google algorithm has changed? If you are a SEO services provider who monitors the site rankings regularly then surely you might have come across a situation where there is a sudden increase or decrease in the ranking of any site. When such a thing happens it is called change in the Google algorithms. A SEO services provider would define the algorithm change as the change in the consideration of factors for ranking a website by Google.
Here we have an example where Google algorithm change affected the SEO community. There was a time in the SEO niche when reciprocal links were considered very important for increasing the ranking of a website. But suddenly they were considered less important by Google and backlinks came into existence and started gaining popularity. Similarly there are many more SEO techniques related to Google ranking which increased or decreased in importance.
Domain Age: The age of the domain name was never as important as it is today. Different SEOs have a Different approach to it. But from the Google’s angle it is viewed as a measure which can help it give more reliable results because it believes the older the site the better is its reliability. This actually helps Google filter sites which are solely made for the purpose of ranking good for particular terms using any method possible.
Wow! You have reached the first page of Google. Surely it has taken a lot of time and efforts and you wish to sit back and relax. But the tinge is, now is the time when a SEO company needs to work even harder. Many would say the main purpose of SEO is to increase the ranking of a website but the truth is first rank is just a part of SEO.
statistics analysis
What benefit that is the increase in sales or returns a company receives after the first ranking is actually the crux of SEO. When you start a website you concentrate only on increasing its visibility and not the earnings because you cannot judge how it will work. Hence this can be judged perfectly only when you are at the top position through statistic analyses. In fact Statistics analyses can reveal data helpful for higher conversion.
What exactly do you mean by statistics analyses? It is analyzing the traffic coming to the website, how much, from where and the time spent by each individual on the site. This means that if people are spending less time on your website, it is less useful to them and it also implies that you will have to work a little more so as to provide data which can give a grip to the visitors.
From where or how can you obtain all this data? You can do it manually if you have enough time on hand or else use tools.
Different tools are available in the market for this purpose. But all do not have the same ability to reveal data. Try tools which give a free trial so that you know what kind of data it gives and how it will be useful to you. Once you have the data required start the process to make changes so as to make sure you have visitors spending more time on your website and filling up enquiry forms.
It is a known fact that a SEO company puts in lot of efforts to increase the ranking of a website. And these efforts would never materialize if there were no tools to measure how well their efforts are doing or what more is required to be done. Hence it is important to know which SEO tools a SEO company uses for the best SEO.
seo tools for SEO company
There are various SEO tools available in the market out of which some are paid and some unpaid. Also a SEO company prepares its own software which are used only for own websites or of clients. However it is not all that easy for a SEO services provider to find exactly which tool to select for the task. Because different tools have different usability and also there are all possible chances of getting trapped in to false hands if buying from software providers.
One of the best SEO tools as per me is the SEO Quake. It is a very easy to use tool and combines a number of results into one query. With this tool one can swiftly find the details regarding the domain backlinks, PageRank, backlinks to the particular page, indexed page numbers, domain backlinks, the site age and others of the first 10 sites on the SERP. It also makes it easy to find if a link is no follow or do follow.
SEO is more about studying other sites and trying to find what has put that site in the position it is on the SERP. SEO Quake will definitely allow you to do this but Tool Aaron is one more useful tool which has a few more features than the former one. It is a good tool for keyword analysis and link building.
SEO Link Analysis is a tool helpful to analyze the links of a site and was developed by Joost de Valk. It comes handy when you wish to study the pagerank and the backlinks of a particular site. Yes many would prefer to do this manually to be surer but this tool can be helpful for a quick glimpse.
A must have tool for all those trying to understand coding is Web Developer tool. It makes it easier to test and view the W3C compliance, table and cell information, CSS details, image and video alt and many other details of a site.
Different browsers accept sites in different formats like on internet explorer many things remain invisible which are otherwise visible on Firefox. Thus it becomes imperative to check the sites on both the browsers. The IE Tab saves you time in shuffling between firefox and IE because it has the ability to open the IE in the Firefox tab.
Most people know that being listed on Google's first result page will bring them a lot of targeted visitors and that they will get a lot of sales through that listing.
Google crown
Unfortunately, some people don't know how SEO (search engine optimization) works and what they can expect. Some webmasters still expect that their website will be listed on Google's first result page after submitting the site to Google. That might have worked eight years ago but it does not work today.
1. SEO takes time
You cannot optimize your website today and expect results tomorrow or next week. Search engine optimization takes time. Search engines have to find your new optimized pages, they have to find the new links to your website, they have to update the index, etc.
2. You must change your web pages
If you want to get high rankings for certain keywords, then these keywords must appear on your web pages. It is possible to get high rankings for a keyword that is not listed on your website if lots of other websites link to your website with that keyword. That's the exception, though.
In general, the keywords for which you want to be found must appear on your web pages and they must appear in the right elements on your web pages. For that reason, you have to change the HTML code of your web pages to make it as easy as possible for search engine spiders to parse your site.
3. You need links and you need the right links
Good backlinks are the key to high rankings on Google. Automatically created backlinks usually won't help your rankings and they even might get you banned from Google's index.
As a general rule, the easier it is to get a link, the less is its influence on the position of your website on Google. The links to your website should be from related websites and they should contain your keywords in the link text.
The more attractive your website is, the easier it will be to get good links. Your website should offer linkworthy content that other people can talk about.
4. It's crucial to choose the right keywords
If you optimize the website of a rock band than you might think that it would be cool if their site was found for the keyword "mp3". That might be cool but it does not make sense.
People searching for "mp3" can be interested in anything: mp3 players, mp3 decoders, the latest Justin Bieber song, general information about the file format, etc. If these people come to your rock band website, they won't find the information they are looking for.
Optimize your website for keywords that attract the right kind of people. For example "unsigned rock band" or "rock band london".
5. You must be realistic
Getting on the first result page for a highly competitive keyword such as "mp3" is possible but your competitors will be old and established websites with a lot of backlinks. It is very difficult to outrank these pages.
If you have a website with just a few pages and your competitors have large websites with forums, communities, blogs, etc. then you must improve your website if you want to compete. Search engines want to show the best sites on the result pages.
If you absolutely want to get high rankings for a term such as "mp3", start with less competitive keywords and then proceed to the more competitive terms. Search engines must trust your website before they give you high rankings for very competitive keywords.
6. You must set the right goals
Search engine optimization is not about getting a high Google PageRank (the green bar in Google's toolbar). It is about getting high listings for the right keywords so that the right people will come to your website. The goal of search engine optimization is to increase your sales.
You don't have to be listed for any possible keyword even if they are related to your business. You have to be listed for keywords that will bring buyers to your site. It usually takes some time to find the best keywords for your website. Running PPC ads and tracking their conversions will help you to find the best keywords.
